In an effort to combat alleged policy misuse, fashion behemoth H&M is joining an expanding number of businesses who have raised their return prices.
The corporation will raise its return cost from US $ 2.49 to US $ 3.69 starting on 3rd February, 2025, and this amount will be subtracted from all UK customers’ refunds. Items that are defective or returned to H&M stores will not incur the fee.
Nikhita Hyett, General Manager for EMEA at the e-commerce fraud protection platform Signifyd, stated that handling returns effectively without upsetting loyal customers has become a major challenge in e-commerce, especially as the convenience of returns often influences purchasing decisions.
However, consumers’ responses to the introduction of more stringent return policies have been mixed. For instance, PrettyLittleThing, a company owned by Boohoo, decided to change its more stringent return policy after receiving negative feedback from its clientele only a few months after they were put into place.
