Premium menswear brand Reid & Taylor has launched its new online transactional website and also registered itself on other e-commerce platforms like Myntra.
The newly launched brand website features an array of menswear including shirts, polos, suits, trousers, chinos and accessories.
In an attempt to expand its online presence and scale the business through the growing e-commerce market, the menswear brand also onboarded a brand ambassador. Bollywood actor Vicky Kaushal will be the face of the brand to catch the eyes of customers.
Reid & Taylor CEO Subrata Siddhanta told media that the company is taking a bold step toward meeting the evolving need of customers in this new era of digital engagement while staying true to the heritage of exceptional quality.
The strategic shift towards e-retail is aimed at enhancing customer accessibility given the rise in demand due to the ongoing wedding season. The brand offers elegant and sophisticated menswear pieces and has shared that it plans to expand further.
