Innovate UK’s Creative Catalyst program has provided pioneering tech start-up Ettos with funding to expedite the development of their textile traceability platform. The platform aims to “revolutionise transparency and traceability in the textile industry”.
According to Ettos, the platform “helps consumers make informed purchasing decisions and enables brands and manufacturers to meet growing demands for sustainability and ethical production practices” by tracking and verifying the textiles’ path from raw material to completed product using cutting-edge technology.
Founded by siblings Adriana Romano Batty and Gianni Romano, the company leverages their knowledge of fashion technology and sustainability to create software that solves a major issue facing the fashion industry: supply chain transparency.
The platform’s support for Digital Product Passports (DPPs), which are expected to become mandatory under impending EU legislation, is a crucial feature. DPPs are digital documents that include comprehensive details regarding a product’s lifespan, from the procurement of raw materials to their disposal at the end of its useful life. The purpose of these passports is to guarantee that goods adhere to new regulatory requirements, promote the circular economy, and improve transparency.
Thanks to the investment, Ettos will be able to further develop its platform and assist brands in seamlessly integrating DPPs into their operations through the innovation agency Innovate UK.
Romano said, “The grant will allow us to integrate cutting-edge technologies that enhance the application and scalability of our platform, helping brands to drive comprehensive sustainability strategies with material claim tracking and supply chain mapping all in one place.”
