Tesco is implementing ‘digital passports’ throughout its clothing line in an effort to increase supply chain transparency in the EU.
According to reports, the brand promised to provide buyers with more details about every item of clothing in its F&F fashion collection, including the origin of the materials used in each item.
The action is part of Brussels’ efforts to increase supply chain openness, as the EU has introduced new regulations requiring companies operating in the euro region to issue digital product passports (DPPs).
Companies will have to provide customers with comprehensive information about the materials used in their products and their environmental impact under the regulations, which are scheduled to be implemented across several industries over the course of the next eight years.
In addition to the plan, shops must now adhere to new guidelines for the management of their inventory, which forbids them from discarding unsold clothing. Businesses that break the regulations risk fines and may be prohibited from selling goods throughout the European Union.
“DPPs represent an important step forward, encouraging and promoting sustainable and circular practices,” Joe Little, head of Tesco’s technical department, stated.
To “underscore the brand’s commitment to elevating transparency, championing sustainable values and fostering a deeper connection with their conscious community,” M&S-backed Nobody’s Child introduced digital product passports in March.
