Lisa, the globally renowned rapper, singer, and dancer from K-pop supergroup Blackpink, has been announced as Louis Vuitton’s newest house ambassador. The luxury fashion house made the announcement, highlighting Lisa’s alignment with the brand’s vision of individuality and empowerment.
This move underscores Louis Vuitton’s strategy of partnering with international stars to expand its global appeal, particularly in the Korean market known for its influence on fashion and pop culture.
The 27-year-old artist recently attended Louis Vuitton’s women’s Fall/Winter 2024 show in Paris. She joined a prestigious list of ambassadors, including Saoirse Ronan, Stray Kids’ Felix, and BTS’ J-Hope. Louis Vuitton praised Lisa’s bold sartorial choices, reflecting Nicolas Ghesquière’s strong womenswear vision.
