In an effort to improve the shopping experience, American fashion brand Calvin Klein has opened a new global flagship store in Paris that showcases its innovative “Chalk” design idea.
On Friday, 14th June, the 6,450-square-foot flagship opens. On one of the most renowned fashion streets in the world, it will provide the brand’s entire range of clothing and lifestyle products together with what it refers to as the “most immersive brand experience.”
Through an upgraded consumer experience and purposeful design scheme, the “Chalk” concept aims to embodies all things Calvin Klein and reassert the brand’s modern, minimalist, and sensuous design codes.
On the opening, Eva Serrano, global brand president at Calvin Klein, said in a statement, “The Champs-Élysées flagship embodies everything that Calvin Klein stands for, creating an environment that inspires our consumers and encourages them to experience the Calvin Klein lifestyle, not just through our products, but also our aesthetics.”
According to the brand, the three-story Calvin Klein Champs-Élysées location seeks to reaffirm its premium stance with customers while establishing the brand’s retail presence in the fashion capital.
The bottom floor has the women’s section and the mezzanine the men’s, with each floor providing a fresh, natural canvas on which to display the most recent inventory. The largest in-store Calvin Klein loungewear and knickers area in Europe is located on the lower level and is intended to showcase the brand’s dominance in the market.
The store’s layout has also been planned to offer an elegant space for consumer activations and seasonal experiential concepts. A limited-edition menswear and womenswear capsule with exclusive Calvin Klein Paris branding and a creative colour scheme will be unveiled first.
Calvin Klein announced that it intended to introduce the “Chalk” idea to retail locations worldwide after the opening in Paris.
