Michael Minter will be joining Columbia Sportswear Company as Sorel’s vice president, brand.
Minter has worked in top positions in marketing and creativity for companies like Reef, Sanuk, Billabong, Keen, DC, and Reef for almost 20 years. His work has included high-impact partnerships, worldwide retail concepts, and award-winning advertising campaigns.
“The addition of Michael to the team comes at an exciting time for the brand as we chart our course into a new chapter of growth,” said Cory Long, president of Sorel.
“With a strong background revitalising and scaling brands in footwear, fashion, outdoor, and action sports, Michael brings with him the creativity level and experience spectrum we feel is tailor-made for the Sorel opportunity,” he added.
