French apparel brand, Kiabi has inked pact with Myntra, the fashion e-commerce company, to enter the Indian fashion market, it said in a press release.
The brand is well-known in South America, Europe, the Middle East, Africa, and, as of late, Asia. The Mulliez family owns Kiabi through its holding company, The Association Familiale Mulliez (AFM), which also owns Decathlon, Auchan supermarket, and roughly a dozen other retail brands.
Kiabi is well-positioned to leverage its partnership with Myntra to reach high-end fashion consumers around the nation and provide easy access to its extensive inventory of over 500 products spanning several categories, such as cosy kid’s sets, dresses, T-shirts, and coordinated sets.
In addition to having a dedicated Online Brand Store on the Myntra app, Kiabi will also be highly visible through Myntra Minis, the platform’s offering of bite-sized video content.
Speaking on the brand’s India foray, François Haimez, International Leader, Kiabi, said, “We are proud to connect with Indian families in this symbolic country as a longstanding partner in the production of our collections. Thanks to the strength and prowess of a key player like Myntra, we simplify the access to fashion for everyone, accessible to all.”
Jayanti Ganguly, VP – Business, Myntra, said, “We are thrilled to welcome Kiabi to India and be their platform of choice for their much-awaited Asia foray. We are confident about building Kiabi into a household name with our huge base of premium shoppers, robust delivery network and keen understanding of India’s fashion needs.”
