Environmental advocacy group Stand.earth has announced its submission of an anti-competition complaint to the Competition Bureau Canada against Canadian fashion giant Lululemon.
Regarding Lululemon’s environmental impact, the complaint claims that the company has misled customers. In its complaint, Stand.earth claims that Lululemon’s corporate policies contradict its declared aim to operate in an environmentally responsible manner.
The complaint from Stand.earth centres on Lululemon’s self-professed motto, ‘Be Planet,’ in contrast to the results of its Impact Report, which showed a 100 per cent rise in climate pollution since the slogan’s adoption.
“Lululemon claims to ‘Be Planet’ but their own reporting shows that they have doubled carbon pollution since making the claim,” said Tzeporah Berman, international program director at Stand.earth.
Almost 50,000 members of the public have signed a letter requesting that Lululemon switch to clean, renewable energy sources for its production processes as of this month. The Federal Competition Bureau has received numerous complaints from large firms that have engaged in greenwashing in recent months, leading to a global trend of greater scrutiny.
