Levi Strauss & Co., has appointed Michelle Gass as President and CEO, as originally announced in December. This announcement coincides with the addition of new executives to the company’s leadership team.
According to a statement, Gass was named as CEO and is “expected to drive a strategic vision focused on accelerating international growth, positioning Levi’s brand as a head-to-toe denim lifestyle apparel business and transitioning LS&Co.’s operating model to a direct-to-consumer (DTC)-first organisation.”
Gass said that LS&Co. is extending its senior leadership team with two immediate hires, coinciding with her new role as CEO. Gass revealed the company’s plans to employ a President and Chief Commercial Officer, who will join the executive leadership team and be in charge of designing the worldwide commercial strategy as well as boosting Levi’s brand growth and profitability.
Gass remarked, “I am excited and proud to lead Levi Strauss & Co. into its new phase of growth. Because of its history, products, and principles, LS&Co. is a magnet for the greatest people, and this past year I’ve had the rare chance to immerse myself in the industry and meet so many members of our excellent teams from all over the world. “I can’t wait to see what we can accomplish together.”
