JD Worldwide, the import and export shopping platform under China’s JD.com, has announced the launch of its first self-operated direct procurement warehouse for fashion goods in Paris, France.
The new building, which is situated in Val-d’Oise in the Paris suburbs, is devoted to storing fashion items from several European nations, including France, Germany, the United Kingdom, Italy, and Spain. It offers a wide variety of product categories, including jewellery, fashion, cosmetics, and luxury goods, and it has a carefully chosen assortment from more than 100 reputable companies.
According to a news statement, the Asian company’s cross-border e-commerce strategy, which aims “to facilitate the entry of more European brands into the Chinese market by providing efficient fulfilment solutions,” includes the opening as the most recent development.
“Our strategy focuses on expanding our supply chain to the very locations where brands are based,” said Louis Zhang, general manager of luxury and fashion at JD Worldwide.
JD Worldwide has also opened a dedicated online store that is directly connected to the Paris warehouse, coinciding with the inauguration of the warehouse.
By utilising effective local inventory management, the platform guarantees that customers can easily access the newest fashion arrivals and discounts, and that orders placed on the JD app in China are delivered out promptly for delivery.
Orders are also accepted via the JD Smart Check service, which gives Chinese customers the option to trace and authenticate purchases they make abroad.
With an operating presence covering over 1,600 warehouses, including nearly 90 bonded, direct mail, and international warehouses worldwide, JD.com currently boasts major procurement centres in Europe and other countries.
