Ingenuity Commerce, the commerce arm of THG plc, a British e-commerce retail company, has revealed a new collaboration with OMNES, a UK-based sustainable fashion retailer, to drive its performance marketing strategy. This partnership will involve Ingenuity Commerce aiding in the expansion of the OMNES brand by attracting new customers in the UK. Ingenuity Commerce will develop advertising campaigns supported by a customer acquisition strategy to ensure a seamless customer experience across various online platforms such as search engines, social media, and affiliate accounts.
OMNES distinguishes itself by offering a more inclusive price range compared to its competitors, achieved through maintaining a short supply chain via partnerships and collaborations with supportive manufacturers. This partnership will significantly enhance OMNES’ performance marketing efforts as the brand expands its direct-to-consumer (DTC) offerings and ventures into pop-up retail.
Melissa Labelle, Managing Director of Marketing at Ingenuity Commerce, expressed enthusiasm about the collaboration, highlighting their anticipation in executing marketing strategies for a sustainable fashion brand. She emphasised that these marketing partnerships underscore Ingenuity Commerce’s ability to cater to clients’ requirements by providing technological solutions and proven methods to effectively reach and acquire new customers, thereby facilitating sustained commercial growth.
Ingenuity Commerce’s marketing solutions have garnered increasing favor among global fashion brands, including Pentland Brands and On Running, due to its streamlined approach to commerce. The company has continued to strengthen its market presence in the UK and worldwide, offering brand owners access to a comprehensive suite of services.
