US activewear brand Alo Yoga has tapped Blackpink’s Jisoo to front its latest campaign for spring 2024.
The K-pop sensation appears in Alo Yoga’s most recent advertising campaign, donning a variety of apparel in the brand’s new spring 2024 colorways, including the Airlift Energy Shorts, Aspire Tank, Accolade Sweatpants, and Accolade Crew Neck Pullover.
Jisoo, Jennie, Rosé, and Lisa are the four members of the Korean girl group Blackpink. Jisoo is also the face of French fashion house Dior and the upscale jewellery brand Cartier in addition to Alo Yoga.
“This partnership with Alo felt like the perfect match because my health and wellness have always been a priority for me. I love to move whenever I have the time, especially with Yoga and Pilates” said Jisoo, in a press release.
