Lingerie, swimwear, and womenswear label, Pour Moi is forming a partnership with Wunderkind, a performance marketing solution.
The collaboration aims to enhance first-party data acquisition and optimise the brand’s direct-to-consumer (DTC) channel engagement for improved performance and growth. Since its launch in 2006 as a size-inclusive lingerie label, Pour Moi has expanded its product range to swimwear, sportswear, and women’s clothing.
To further scale and expedite its direct channels, Pour Moi is partnering with Wunderkind to enhance marketable customer data, improve email lists, increase customer engagement, and establish relationships with shoppers through personalised experiences.
Nicola Cosens, Pour Moi’s Chief Marketing Officer, expressed confidence in Wunderkind’s expertise, and highlighted the importance of understanding customer motivations. The collaboration aims to create personalised customer journeys based on individual preferences, fostering deeper connections.
Wulfric Light-Wilkinson, Wunderkind’s General Manager of International, praised Pour Moi’s growth and envisioned using personalisation to enhance customer understanding for a mutually beneficial step in the brand’s journey.
