Fashion retailer Matalan has made a £ 35 million investment to slash prices on over 700 products, aiming to ease the financial burden on families amidst the high cost of living.
The investment, effective from January, includes both online and in-store platforms, with price reductions averaging 15 per cent across essential family items. Some products will see a substantial 25 per cent decrease.
Jo Whitfield, Matalan’s CEO, stated “We’ve unlocked efficiencies at a time when inflation and input costs are starting to fall, enabling us to pass these savings on directly to our customers – bringing down the prices of new and existing lines of everyday essentials and favourites across all our key categories.”.
The product range impacted includes popular women’s denim, leisurewear, and basics, as well as men’s and kids’ essentials, like baby items, bedding, bathroom necessities, and home storage. Some examples of the price adjustments include women’s hoodies reduced from £ 15 to £ 12.50 and men’s straight-cut jeans now priced at £ 10 from £ 11.
To promote these savings, Matalan is launching a comprehensive multi-channel marketing campaign, including digital and in-store activations. The reduced prices are already in effect, both online and across all Matalan stores in the UK, encouraging customers to take advantage of these cost-saving measures.
