Ludic, the sneaker company, has expanded into apparel, launching a new collection of casual apparel for men on its own direct-to-consumer e-commerce shop. The brand’s first collections comprise a brilliantly coloured t-shirt range and a selection of hoodies with simple designs.
According to reports, Ludic entered the garment market with two collections: ‘DailyMove’ and ‘WillMill’. The lines have been influenced by streetwear and contemporary art, and they reflect the whimsical look of Ludic’s sneakers.
DailyMove is a T-shirt brand inspired by the colours of nature. The regular-fit T-shirts are 100 per cent cotton and come in Koyla Black, Turtledove Beige, Agave Green, Mauvewood Lavender, Della Robbia Blue, and Red Pear. The T-shirts are built for comfort and a wrinkle-free appearance, and they include a high-resolution rubber print for endurance.
WillMill sweatshirts are likewise constructed of 100 per cent cotton fabric and come in a variety of colours including Slate Grey, R&B Blue, Telephone Red, Irani Turquoise, Sundae Crème, and Boomer Pink. The sweatshirts include full-back pinwheel patterns and are fleece-lined for comfort.
According to their LinkedIn page, Ludic operates in Ahmedabad. According to its website, the company is committed to “discovering untapped resources, having a sense of boundless exploration, and never stopping being on the move.”
