Global luxury brand Dhruv Kapoor has partnered with multi-brand e-commerce retailer Ajio to launch an affordable men’s and women’s apparel line as a platform exclusive.
“With changing lifestyles and global fashion aspirations, we’ve seen a significant shift in consumer preferences, with an all-time high demand for designer wear brands,” said Ajio’ CEO Vineeth Nair in a press release.
The collection incorporates clashing prints and experimental denim to create a streetwear-inspired style that will appeal to Gen Z customers. The line is designed to bring Dhruv Kapoor’s designs to a wider audience, with gender neutral silhouettes and asymmetric tailoring.
“Our aim was to translate the Dhruv Kapoor dream to a larger audience,” said eponymous designer Dhruv Kapoor on the partnership.
