Fashion retailer H&M has introduced a new equestrian sports laboratory within its corporate structure, signalling the launch of a contemporary and utilitarian line of horse-riding apparel, slated for release by the end of 2023. Branded as ‘All in Equestrian,’ a name paying homage to the renowned ‘H&M All In,’ this venture is seen as a seamless extension of H&M’s longstanding engagement with the equestrian community.
Concurrently, this debut aligns with H&M’s recent collaboration with the Global Champions League (GCL), a prestigious show jumping series, for which All in Equestrian will serve as the official team gear supplier in 2024.
Petra Leijon af Bur, the managing director of the brand, expressed their enthusiasm, stating in a press statement, “As a modern equestrian apparel label, we take immense pride in outfitting the GCL teams. Our objective is to merge elite sports and style in a fresh approach, and through extensive collaboration within our diverse community, we recognize a significant demand for an inclusive equestrian collection.”
These new collections are set to be released in select countries – UK, Sweden, Germany, Italy, France, Switzerland, Belgium, the Netherlands, Finland, Norway, Denmark, and Poland.
