Reliance Retail, a subsidiary of Reliance Retail Ventures Limited (RRVL), has opened two new Yousta stores in India, in the cities of Bilaspur in Chattisgarh and Edappal in Kerala. Reliance Retail plans to roll out 200-250 Yousta stores to compete with Tata Group’s Zudio chain.
Yousta stores target the youth market, offering products ranging from Rs. 499 to Rs. 999, with a ‘starring now’ section featuring the latest fashion trends. Customers can also shop the Yousta collection online via Ajio and JioMart.
The Bilaspur store is the brand’s second store in the country and the Edappal store is its third. Reliance Retail operates an extensive network of over 18,500 stores and digital platforms across various retail categories.
