Bollywood actor, Akshay Kumar’s athleisure brand, Force IX, has made its way into the bustling National Capital Region (NCR). The brand marked its NCR debut by unveiling its maiden store in Noida.
Newly inaugurated in Noida, the store takes over an area of 800-square-foot while showcasing Force IX’s latest athleisure collections including T-shirts, shirts, sweatshirts, hoodies, jackets, polo T-shirts, denim, chinos, joggers, shorts, and nightwear, all bearing the Force IX stamp.
The NCR retail establishment is an innovative approach to retail with an LED screen enveloping the store’s façade, providing an immersive backdrop for an interactive shopping experience.
Akshay Kumar commented, “The whole idea behind Force IX was to create a brand that caters to style and comfort. When we started working on this brand, little did we know that this would become such a significant part of us and after months of tireless work, I am super proud to be launching Force IX’s very first store in the NCR, which I believe is not merely a shopping experience, but rather a lifestyle experience.”
