The vintage-inspired, feminine aesthetic-focused womenswear brand LoveShackFancy is introducing its first branded line of athleticwear.
With its first curated range of performance wear, which combines its feminine characteristic floral patterns with premium activewear, the fashion and leisure brand is expanding on its own after successful partnerships with Beach Riot and Bandier.
Nine styles for ‘girls on-the-go’ are included in the collection, including sports bras, leggings, biker shorts, tanks, athletic dresses and skirts. The prints are pink floral, blue hibiscus and cream, neutral bouquet.
Designed to provide a comfortable yet functionally enhanced design adapted to the wearer’s needs, the activewear components are constructed of a breathable, lightweight fabric that is made up of 72 per cent nylon and 28 per cent spandex.
“Launching active has been a dream of mine for so long. So many of our customers are always on the go, whether that’s attending a workout or running around the city, and we want our girls to be able to wear their florals, and feel confident everywhere they are.
“We wanted to create a collection that was elevated and functional, yet still super chic and feminine. From sports bras to leggings to athletic dresses, there’s truly a piece for every type of flow you’re feeling,” said Rebecca Hessel Cohen, Founder and Creative Director of LoveShackFancy.
