Birla Cellulose teams up with Bengaluru-based GoNaturato produce cost-effective and environment-friendly sanitary pads using the viscose-based Purocel EcoDry fibre as a top-sheet in their GoNatura sanitary pads.
In a statement, Birla Cellulose, a part of Aditya Birla Group, said that with the mission to overcome the environmental consequences endured due to the global consumption of plastic-based single use sanitary pads and curbing the ecological damage through plastic-free natural sanitary pads available at an affordable price, its team has been working tirelessly with GoNatura to successfully integrate through multiple product trials in an effort to ensure smooth integration in their sanitary pads.
Birla Cellulose’s objective behind the collaboration with GoNatura is to potentially avoid non-biodegradable waste and produce environmentally responsible hygiene products.
This can be achieved by crafting a layer-by-layer approach to make a fully biodegradable sanitary napkin so the company can showcase its pioneering efforts in filling the gap and addressing the need-state of a brand that produces environmentally responsible hygiene products.
Rahul Bansal, AVP, Sales & Marketing – Non-woven, Birla Cellulose, said “We believe in not only making menstruation a comfortable phase of life for women of the country but also help save the environment and this can be achieved by the adoption of ‘green’ products in ushering a sustainable menstrual ecosystem in India.”
Purocel Ecodry, a specialty viscose staple fibre, is perfectly suited for super soft non-woven applications like sanitary pads that keeps the user’s skin dry at the same time allowing fluids to get transferred to the core.
The fibre is sustainable and fully biodegradable in nature, making it possible to have eco-friendly hygiene products meeting required performance. Additionally, the hydrophilic properties present in the fibre have been carefully utilised to get the desired properties in the top sheet application of AHPs like sanitary pads.
