Chennai-based leading menswear brand Indian Terrain Fashions’ revenues have gone up by 20 per cent over the pre-pandemic levels.Notably, it’snow going to continue with an expected growth of 20 per cent this fiscal.
In the last financial year, it had generated revenue of Rs. 343 crore compared to Rs. 224 crore a year before.
The company also opened two stores in Hyderabad and now has a total of 14 stores in the city. It is planning to open 25-30 more stores in the next six months.
As of now, the company has 210 stores. It has closed about 25 stores during the Covid, but opened about 70 stores.
Charath Narasimhan, MD of the company, said that revenues have gone up by 20 per cent over the pre-pandemic levels. It is going to continue with an expected growth of 20 per cent this financial year.
“The pent up demand coupled with back-to-back wedding seasons and the first full-fledged academic year post the pandemic are driving the sales. The push towards return-to-work was also helping. Though several retail stores had to be shut down during the pandemic for want of business, the industry has also seen expansion of store network into smaller cities, tapping the opportunity,” Charath said.
He further added that customers were coming back even stronger into the store because they missed the experience.
The company has opened an online window to cater to this new opportunity and going to tap its retail store network to support the e-commerce sales.
