India’s homegrown e-commerce marketplace, Flipkart, has collaborated with PUMA on an affordable range of stylish athleisure wear targeted towards the Indian market.
Dubbed ‘1DER by PUMA’, the collection has been designed in collaboration with Indian cricketer KL Rahul, and will be available to purchase 30 September onwards on Flipkart, puma.com and at select PUMA stores.
This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers.
Sportswear and athleisure as subcategories have seen phenomenal growth of approximately 60 per cent, on Flipkart, over the last year.
Leveraging the opportunity to serve the evolving fashion needs of consumers across the country, the ‘1DER by PUMA’ range offers a carefully selected array of products that address a very specific growing need for athleisure.
“In preparation for the festive season and the Big Billion Days, we will have the widest selection of styles available for consumers across the country. We will continue to bridge the gap between metros and Tier-2+ regions, where people seek the best of current fashion trends but have limited access from a selection, range and affordability perspective. We believe in collaborating with the best in the industry to solve the growing needs and the launch of 1DER in partnership with PUMA is aligned to this vision,”saidNishit Garg, Vice President – Flipkart Fashion.
He added “The past year has witnessed a shift in consumer preferences when it comes to fashion, as it opened doors to new niche categories such as athleisure. The 1DER launch comes at the right time when people across India, from metros to T2+ regions, are seeking to upgrade their wardrobes and embrace a fitter lifestyle.”
‘1DER by PUMA’ is aimed at the needs of young working professionals and college students, who continue to look for branded/ quality/ fashionable clothing that suits their ever-evolving lifestyle.
“1DER is a perfect amalgamation of fashion and functionality and it truly reflects KL Rahul’s sense of style and design. We are thrilled to extend our existing long-term partnership with KL Rahul. Athleisure has gained immense popularity over the years with consumers looking for options which are more every day and versatile.With athleisure becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We feel 1DER will effectively cater to the increasing need for fashionable and comfortable clothing,” Abhishek Ganguly, Managing Director – Puma India & Southeast Asia said.
