Leading online fashion retailer Myntra and well-known video streaming platform, Voot, are set to present Myntra Fashion Superstar Season 3, exclusively on Myntra Studio on the Myntra App and Voot on 11 November.
With an aim to provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess, the third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find India’s next big fashion influencer and leverage the synergy between iconic fashion trends and social media.
#MFSIWearMyStory celebrates unfiltered and authentic conversations, encouraging the influencers to be the truest versions of themselves by expressing their journey through their sartorial choices.
The Season 3 of MFS is geared to enthral audiences after the massive success of Season 2, which drew over a billion impressions and 150 million views through Myntra Studio on the Myntra App.
Known for creating engaging digital experiences for all its stakeholders, Voot has successfully emerged as a one-stop destination for premium multi-lingual Indian content across genres and is now set to showcase the upcoming season of India’s largest digital fashion reality show.
Achint Setia, VP & Business Head, Social Commerce, Myntra, said, “This edition will focus on shaping mindsets around celebrating unfiltered, and real conversations alongside the most relevant and credible voices. Our partnership with Voot will enable us to attract the highly engaged viewer base of VOOT and expand the pool of fans for the show. We are also thrilled about Myntra’s proprietary technology allowing viewers to not just watch the show but also interact live with the contestants and the judges, as well as shop all the looks of the influencers (contestants) via Myntra Studio on the Myntra app.”
Chanpreet Arora, Head – AVOD (Voot), Viacom18 Digital Ventures said, “We respect the commitment that they have shown towards accepting and being a part of the pop culture community. While Myntra is the leader for young fashion, it’s great to see them actively adopting the pop culture trend. Voot is the leader for creating content for the youth and always being the youth whisperer. As a brand that strongly resonates with the youth, our association with Myntra will allow us to leverage our combined strengths to ensure the show achieves significant reach and scale.”
