Burberry, a global luxury brand, has introduced Augment Reality (AR) to its shopping app with Google search.
Presently, UK and USA-based clients can access the tool on the purchase of TB bag and the Arthur Check sneakers. Very soon it will be made available in other countries as well with a wider range of products.
The customers shopping through their cell phones and searching for TB bag or the Arthur Check sneakers using Google search will be allowed to view the AR version of the product and see that in their surroundings.
This will enable the customers to see the product’s actual size and the fit, e.g., a customer using the app will be able to check how the bag fits their jacket or shirt.
The luxury brand has been leveraging the use of digital technologies like AR to deliver more personalised experience to its customers, as the brand believes that ‘inspiration phase’ in shopping of any product is the most important, when the customers are inspired to buy a product.
Importantly, it has done significant investments and experiments in technology like the one in October 2019 when it rolled out its own video game. Besides, in November 2019, it worked with Chinese tech company Tencent for developing a concept that combined social media with shopping experience.
Moreover, it also experimented the AR technologies in Tokyo and London stores.
