The high fashion footwear label, Tod’s, has collaborated with Mytheresa.com to offer the latter’s customers unique products from its best-selling labels. The partnership, called ‘Tods 80km/h’, encompasses the recreated version of Tod’s Gommino loafers along with a pair of minimal sneakers in lush velvet fabric and a pair of shearling-lined moccasins. The collection highlights bold colours especially from the range of jewel tones, from emerald green to burgundy to a deep navy blue.
The Fashion Buying Director of Mytheresa, Tiffany Hsu, gave her opinion on the collaboration, saying that Tod’s is one of its best-selling brands and resonates particularly well in Asia and Europe. The website has previously worked with high fashion giants like Prada, Miu Miu, Chloé, and Off-White, and is always up for offering customers the revisited versions of the classic styles.
“We wanted to offer our customers something traditional that was also refreshed and contemporary, so the velvet was such a natural fit. We’ve seen this fabric become a mainstay for footwear, so to offer it in four exclusive colorways was a new spin on the usual suede that we’ve seen from Tod’s,” she added. “The sneaker was a fun addition to the mix — as one of our best-selling styles in footwear, it was important to offer this amongst the other classic options.”
The collection is all set to launch on 12th September and will be showcased using a short film that features skateboarders Lisa and Jasmin Bolt, who put a spotlight on the comfort and the ease of movement provided by Tod’s shoes for skating down the winding streets of the Amalfi Coast.
“We continually see an importance for creating this type of content for our customer, who is always on the phone and is shopping via our app. They look to us for inspiration and how to wear and style products, particularly exclusive styles which are a shared vision with the brand,” added Hsu.
“We continue to produce exciting video content with a storytelling element for our consumers, as we know they are watching moving-image constantly, whether that’s via Instagram Stories or YouTube. It is a key platform to engage with and inspire our shoppers.”
