As per National Retail Federations’ annual St. Patrick’s Day Spending Survey conducted by Prosper Insight and Analytics, more than 125 million Americans are planning to celebrate the Irish holiday and are expected to spend an average of US $ 35.37 per person, down slightly from US $ 36.52 in 2015. Overall spending for the holiday is expected to reach US $ 4.4 billion.
Also Read – Retail sales to increase 3.1% in 2016: NRF
Matthew Shay, President and CEO, NRF said, “Retailers expect to see a nice boost in sales as consumers head to stores looking for apparel, decorations, food and beverages to help make their St. Patrick’s Day celebrations special. With the winter holidays behind us and spring flowers starting to bloom, St. Patrick’s Day provides a perfect opportunity for Americans to get together to celebrate with friends and family.”
As the retailers based in America (and world over) witnessed low sales in the Holiday Season last year, the forthcoming St. Patrick’s Day is expected to give ‘Spring boost’ to them. Retailers too are excited about the coming season as many apparel brands such as Macy’s have already unveiled their latest Spring assortment to attract buyers.
Also Read – Macy’s gears up for Spring ’16
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, main street merchants, wholesalers, etc. from the US and more than 45 countries.
