Korea’s leading multinational conglomerates HYOSUNG which is the largest global spandex producer with the creora® brand, will launch new creora® Fit2 technology for extraordinary comfort and fit at Denim by PV on 18-19th November in Barcelona, Spain. The company launches creora® Fit² technology in denim with Soorty of Pakistan which is the leading manufacturer and exporter of Denim Products from Pakistan. creora® Fit2 technology was developed to meet consumer demand for second skin fit with 360 degree comfort. The technology capitalizes on superior setting performance of creora® spandex for 4-way stretch development with reduced shrinkage and better recovery. Bi-stretch denim with creora® Fit2 technology offers more comfortable wear and a perfect silhouette.
Ria Stern, Global Marketing Director averred, “For 2017, we see continued demand for super stretch denim for women and men. Today’s consumers expect denim to fit better and with more comfort. We will be working with retailers and brands to promote creora® Fit2 technology as it delivers on those consumer needs”.
Levent Korkmzer, Soorty, the head of R&D said, “creora® Fit2 technology has allowed us to create a new collection of 4-way stretch denim with higher stretch but without the typical warp shrinkage and instability issues. The new collection is more affordable than previous 4-way stretch technology and therefore, more marketable. We are calling the collection Zumba to capitalize on today’s strong athleisure inspirations.” Hyosung has partnered with Soorty of Pakistan to introduce a new collection utilizing this proprietary new technology. With annual worldwide sales of more than billion Hyosung maintains a global network of more than 73 subsidiaries and international branch offices around the globe.
