Accessories brand Chumbak has forayed into apparel market with launch of a new range under Collection One. “Our design philosophy has constantly evolved to depict universality and enjoy a larger global appeal. We will now cater to the much larger lifestyle segment with our apparel and home collection. We have revamped our entire online web store keeping in mind the introduction of apparel as a category,” said Vivek Prabhakar, co-founder & CEO, Chumbak. The brand will enable stronger ties with ecommerce marketplaces and fashion discovery sites, as it expects higher uptake from them. Last year, it secured an undisclosed investment from Matrix Partners, and roughly $2Mn from SeedFund India in 2012. It is now looking to close the series C funding in next quarter of this fiscal (Jan-Feb-March).
