Fashwire, global marketplace, has come out with a refreshed app interface disrupting the traditional retail model.

The novelty will now allow the customers to discover global designers, share the styles they love and shop for products.

“What is key for us is connecting brands and consumers. We achieve that through a variety of unique ways such as our MyWire social feed and our proprietary swipe technology that gives designers concrete data on how users are responding to product,” said Kimberly Carney, Fashwire Founder and CEO.

Fashwire, launched in 2018, has started as marketplace for emerging and established brands from around the world. The platform currently has around 300 designers from over 33 countries using the service.

With such a vast portfolio, the company through the app aims to establish a better connection between the designers and the consumers through feedback and engagement.

The users will be able to search for the brands, share the products they love, give feedback on their purchase and design and also make purchase using the app.

“We are the premier solution for discoverability for all contemporary brands that need to showcase their collections and in turn, sell product. Doing so through innovation and actionable insights remains at the forefront of the company,” continues Carney.