Wonder Togs, a US-based high-tech kids-wear and lifestyle brand, is poised for a noteworthy entrance into the market, just in time for the 2023 holiday season. Their debut product, known as Talkin’ Tees™, is an addition to the world of children’s fashion. Crafted from US-sourced organic cotton, these T-shirts present a blend of clothing and technology and also education for kids between the ages of two and six. Talking Tees features an embedded Wonder Patch, sewn into the shirt’s lower section. Through tapping an iPhone to the Wonder Patch, children will be displayed musical and educational content. This experience is driven by NFC (Near Field Communication) technology, requiring only an iOS11-compatible iPhone, with no additional app installation necessary.
Upon activating this interactive tech, kids will be greeted by two original tunes, including ‘Dance like an Alligator.’ Kids will also be displayed animated fun facts hosted by Popsicle Penguin. This gives children a chance to wear their educational features and unlock them at their fingertips.
For the inaugural collection, three zoo animals are featured as characters: Gerry Giraffe, Kiki Koala, and Ali Gator. Crafted from organic cotton, each shirt is packaged sustainably and available in unisex sizes ranging from 2 to 6 and are available at www.wondertogs.com.
Behind the scenes, Wonder Togs™ has joined forces with an ensemble of Nashville songwriters, performers, and producers to create musical compositions that enhance the experience. The company is committed to expanding its product range to include pyjamas and backpacks.
Wonder Togs is a collaboration between four visionaries: Jessica Landzberg and Olivia Putterman, established fashion and retail entrepreneurs, alongside Brian Clever and Norty Cohen, who are in the creative team. Their partnership has unlocked the potential of NFC (Near Field Communication) technology, revolutionising the children’s apparel industry.
NFC technology, which was not till now, as much prevalent in kids-wear is now finding its leverage. From waterproof NFC tags embedded in Tappy NFC hats, designed to reunite parents with lost children, to this launch of NFC-embedded children’s clothing, Wonder finding new and meaningful ways to engage a younger audience.
