Royal Robbins, a leading designer, manufacturer and retailer of outdoor and travel apparel, has selected Centric Software to provide their Product Lifecycle Management (PLM) solution.
“Since Vice President of Merchandising and Design Liz Braund and I joined the company last year, we have applied a proven brand building framework that has set us on an accelerated growth path,” averred Michael Millenacker, CEO, Royal Robbins adding, “We want to support the strong product design and development team that we have built, and Centric is the right PLM to supercharge our processes.”
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As per the press release, Royal Robbins’ older PLM system will be replaced with Centric 8 PLM in the first and second phases of implementation, to better streamline operations at the company.
“Royal Robbins is a brand that stands for a spirit of daring exploration. We are excited to begin working with the team at Royal Robbins on this next stage of their adventure,” said Chris Groves, CEO and President of Centric Software adding, “We will partner with Royal Robbins throughout the system changeover and look forward to getting them on-board Centric’s modern, innovative solution.”
