Perfect Corp. has announced its acquisition of Wannaby, a pioneer in virtual try-on technology and immersive digital experiences. The agreement, made in collaboration with Farfetch, marks a strategic move to expand Perfect Corp.’s offerings into new luxury market segments, including shoes, bags, and apparel.
Wannaby, renowned for its innovative digitalisation solutions, has served over 30 top-tier luxury brands, revolutionising the virtual shopping experience in the fashion industry. By integrating Wannaby’s cutting-edge technology, Perfect Corp. aims to enhance its existing beauty tech solutions and redefine digital interactions in fashion and beauty.
“This expansion into new fashion categories such as shoes and bags underscores our commitment to innovation and our ability to deliver exceptional value across diverse sectors,” said Alice Chang, founder and CEO of Perfect Corp.
The acquisition also establishes a collaborative partnership between Perfect Corp. and Farfetch. Following the acquisition, Farfetch will continue utilising Wannaby’s solutions to enhance digital shopping experiences, signaling a shared vision for the evolution of fashion technology.
