Nike forayed into metaverse last year with a virtual store Nikeland and the brand has recently said the store has been visited by around 6.70 million people from around the world.
Nikeland, which is the sporting goods brand’s micro metaverse built in Roblox, has attracted people from 224 countries since its launch in November 2021.
The space allows users to try on virtual products in addition to playing to the strengths of Roblox as a platform with games such as dodgeball.
“During NBA All-Star Week, LeBron James visited Nikeland on Roblox to inspire its community towards physical movement in play,” commented Jack Donahoe, Chief Executive and President of Nike, adding, “On the Nikeland court, LeBron coached and engaged with players, and participants were rewarded for physical gameplay with the ability to unlock virtual products.”
According to Jack, the brand plans to continue driving energy there with virtual products like LeBron 19 styles special to Roblox.
