Nike has been the most successful company with its NFTs according to a Dune Analytics dashboard. The American sportswear giant has raked in over US $185 million from the sale of its NFTs.
The analysis further shows that Nike has received over US $93 million in royalties.
Royalties are payments that compensate original NFT creators for the use of their virtual artworks in the secondary marketplaces.
In second place, we have clothing brand Dolce & Gabbana with a sale of US $ 25 million from the sale of its NFTs. Other major fashion brands like Tiffany, Gucci and adidas have each made between US $ 11 and US $ 13 million from their NFT sales.
Nike unveiled Nikeland, a 3D virtual space where fans can “connect, create, share experiences, and compete,” last year and later acquired a virtual sneakers company that creates NFTs and digital sneakers for the metaverse called RTFKT.
