NeXR Technologies, an international technology company covering the complete extended reality value chain, partners up with H&M Thailand to implement a virtual fitting solution.
With this partnership, NeXR and H&M Thailand are taking retail business to a new, innovative level and offering customers a unique shopping experience.
“We see so many new opportunities to develop the H&M brand in Thailand with tech solutions that bring actual services and satisfaction to all. We are therefore very excited with this partnership together with NeXR, and can’t wait to bring it to life here in Bangkok,” notes H&M Thailand CEO, Philippe Lassaux.
From the beginning of 2023, H&M customers in Thailand will be able to create their own digital avatars in a newly launched H&M town square.
NeXR’s body scanner creates a digital twin of the user, while at the same time, the user’s exact body measurements are taken. Based on the recorded body measurements, customers receive recommendations as to which garment and what size fits best.
The aim is both to optimise the shopping experience through time-saving measures and significantly leaner processes, allowing customers to avoid queues at fitting rooms and retailers to reduce avoidable returns. In this way, the solution developed jointly by H&M and NeXR heads towards greater sustainability in fashion.
NeXR is an international technology company based in Berlin that enables people and companies to enter the metaverse.
