Mizuno USA, a global producer of athletic footwear, apparel, and gear, has launched a new online store using technologies from composable commerce.
By developing a specialised tech stack that could save expenses while maximising order management efforts, the company aimed to future-proof its operations. Consequently, Mizuno collaborated with Amazon Web Services for microservices and apps, Mira Commerce for site design, and BigCommerce for its open SaaS platform.
The new platform incorporates a number of sophisticated features for checkout and order management. According to Mizuno USA’s direct-to-consumer manager Casey Rodriguez, the integration has increased order value by an average of 12 per cent.
“Over the years, we have seen significant changes in our go-to-market strategies and business objectives,” Rodriguez added. It was imperative that we ensure the new goals matched our infrastructure. “Mizuno USA has been able to modernise its e-commerce platform to increase customer happiness, better satisfy market expectations, and promote ongoing development and innovation in the fiercely competitive global athletic wear sector.”
Rodriguez added that over the years the company has seen significant changes in the market strategies and objectives in business, saying that the company has been able to
Mizuno can now access real-time and nearly real-time data flows across its third-party systems, other essential digital commerce systems, and its legacy backend systems by utilising new custom apps.
Consequently, the business improved the accuracy of product listings by switching from planned updates to real-time product availability. Furthermore, the connection has shortened the checkout process by 90 per cent and streamlined Mizuno’s path to buy with one-click checkout.
Mizuno’s site modifications, which were created using the MACH Alliance’s tenets (microservices-based, API-first, cloud-native SaaS, and headless), should boost operational efficiency. For instance, its technology partners reported a 40 per cent reduction in the time needed to deploy marketing campaigns and site content.
