FashionVerse, the interactive mobile fashion game powered by AI technology developed by Hilfiger Ventures, co-founded by renowned fashion designer Tommy Hilfiger and Joe Lamastra, in partnership with game publisher Tilting Point, has unveiled its new collaboration with American fashion label Michael Kors.
This special partnership, running till 10th March, will immerse players in the world of the “Michael Kors woman” within the FashionVerse universe. Drawing inspiration from Michael Kors’ latest spring collection, players will engage in a series of daily scenarios, ranging from airport travels to office settings and photoshoots, all while styling a diverse cast of characters.
Participants will have the opportunity to dress their models in authentic Michael Kors accessories and apparel, including dresses, rompers, outerwear, handbags, footwear, and sunglasses. Upon successful completion of all five challenges, players will receive an exclusive digital handbag from the Michael Kors brand.
Since its launch a mere six weeks ago, FashionVerse has garnered over a million downloads and witnessed the creation of nearly 5 million unique scenes by players. Notably, the game has exhibited user engagement metrics, reported longer play sessions and high retention rates compared to previous fashion gaming titles. On average, players spend approximately 27 minutes per day within the game, mirroring the engagement levels seen on Instagram. Moreover, FashionVerse’s monetisation key performance indicators have doubled post-launch and continue on an upward trajectory.
FashionVerse represents a pioneering fusion of fashion and gaming, stemming from Tommy Hilfiger’s original concept and leveraging Brandible’s cutting-edge AI technology to render lifelike 3D avatars, environments, and props. The platform offers a virtual space where every individual can unleash their creativity and design prowess.
Through design challenges, players can curate stylish fashion ensembles, share their creations, vote on fellow stylists’ scenes, comment on preferred looks, earn rewards, unlock new clothing options, and stay abreast of the latest fashion trends from real-world brands.
Kevin Segalla, CEO of Tilting Point, expressed enthusiasm for Hilfiger Ventures’ vision of FashionVerse as a hub for global brands to engage with their audience in innovative ways. The integration of Michael Kors as the inaugural partner underscores the platform’s potential to deliver exclusive experiences to players, marking a significant milestone in the intersection of fashion and gaming.
