On its US website, Michael Kors has introduced a new feature called “Shopping Muse,” which utilises artificial intelligence (AI) to assist clients.
The Shopping Muse, in collaboration with Mastercard-owned Dynamic Yield, aims to replicate the in-store experience virtually by “converting consumers’ informal language into customised product recommendations” to meet their needs based on behaviours that have been shown.
After preliminary testing by Dynamic Yield, which revealed that the feature produced a conversion rate that was roughly 15–20 percent greater than that of conventional search queries, it was included into the brand’s website.
Shopping Muse had first launched in late 2023 and was offered to fashion retailers via early access before expanding its reach to furniture retailers.
In a release, Dynamic Yield’s CEO, Ori Bauer, said, “As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use.
