German luxury fashion brand MCM is stepping into the metaverse in partnership with Caliverse, the next-generation metaverse platform set to launch during the first half of 2024.
The brand MCM promises to “break down boundaries” by enabling users to seamlessly experience its spring/summer 2024 collection across desktops, laptops, mobile devices, tablets, 3D TVs, and interactive headsets. The new virtual shop is scheduled to launch on Caliverse during the 2024 Consumer Electronics Show.
MCM will bring a dynamic metaverse encounter that combines virtual and physical interactions, allowing customers to explore, interact, and purchase things in a virtual setting. This will be achieved through the use of real-time rendering graphics, 3D live synthesis, and AI technologies.
In a statement, MCM added that it hopes the unique and immersive shopping experience will help transform “the essence of luxury retail in the digital age”.
Sabine Brunner, president and brand and commercial officer of MCM, said, “We are excited to blend in MCM’s iconic designs with Caliverse’s hyper-realistic visualisations, unlocking innovative ways for consumers to experience and interact with the brand.”
