Less Fashion, a pioneering tech solution in the fashion industry, is making waves with its innovative approach to circular fashion. Founded by tech entrepreneur Drita Memisi in 2022, Less Fashion offers a plug-in solution for e-commerce brands, enabling them to integrate a rental module into their existing webshops. This new tool is set to revolutionise the way fashion brands operate and contribute to the sustainable agenda.
Less Fashion’s integration into e-commerce platforms is seamless, as it adds a customisable ‘Rent’ button next to the traditional ‘Buy’ button. By doing so, it empowers brands to offer rental options to their customers and handles the entire rental process on their behalf. This feature caters to the growing demand for sustainable fashion alternatives and encourages brands to embrace the circular economy model.
Less Fashion aims to address this issue by providing a solution that not only promotes sustainability but also offers numerous benefits to both brands and consumers.
By joining Less Fashion, companies can easily embark on the green transition without the need for significant infrastructure changes. The integration of the rental module allows brands to extend the lifespan of their products, reduce waste, and minimise their carbon footprint. This move towards circular fashion aligns with the broader sustainability agenda embraced by the industry.
CEO Drita Memisi says, “Many of the biggest brands have already tried to integrate a rental solution into their webshops, but have had to give up as it is too time- and cost-consuming to build a solution that fits their brand identity and technology. With Less Fashion’s plugin solution, we can democratise fashion and give more space to the green transition.”
Other popular players in the field of circular fashion, such as Instagram darling Cecilies Kjoler, have also seen a great demand in the market in the last 3 years – and look forward to seeing more solutions like Less Fashion gaining ground in the Danish market, “It is undoubtedly a branch of the industry that is flourishing and that people are embracing more and more. It’s exciting to see new initiatives like Less Fashion arising and blossoming. I am convinced that they can take it very far”, Cecilie Thomsen, founder of Cecilies Kjoler, says about the development.
