The Watford Borough Council, the local authority for the Watford non-metropolitan district of England, has collaborated with WhatsApp to create the UK’s first ‘WhatsApp High Street’ of businesses.
The council is working with WhatsApp as its pilot company.
As a part of the programme, experts from WhatsApp are providing training to 12 local businesses on Market Street.
The company is providing training to these businesses on WhatsApp Business so as to help them connect with their customers and therefore overcome the challenges of the pandemic.
Notably, the WhatsApp Business is being used by almost 50 million users across the world.
“We are committed to working with them to ensure Watford’s economy succeeds as we open up after a difficult period of lockdown. Digital skills and new technology are at the heart of our plans for the borough, which is why we are helping local businesses to adapt to the new circumstances we find ourselves in,” said Elected Mayor Peter Taylor from Watford Borough Council.
