Omnichannel retail ecosystem and multiplatform tech company Fynd has partnered with Vizard, a visual hyper-personalisation tool, to reshape marketing initiatives.
Fynd believes that the visual component of personalisation, which includes customised photos and videos, is the next phase of customer engagement.
Personalised promotional tools have become an important part of the modern marketing toolkit. They help brands deliver their message to the right consumers while cutting through the clutter.
Vizard, a no-code image personalisation tool, makes communications more relevant through channels like WhatsApp, push notifications, chatbots and emails. It strengthens customer relationships by instantly creating a distinctive, individualised image for each and every customer Fynd targets.
The main goal of customised creatives is to display content depending on its relevance to consumers. By implementing it correctly, brands can increase engagement, conversion and other key metrics.
Brands can design visual templates with adjustable components like name, city and most recent product sought thanks to its data-driven methodology. “We increased our cart abandonment campaign click-through rates by 80 per cent right from the first campaign. Vizard has given us a competitive edge and added real value to our customers who now receive personalised messaging through our marketing campaigns as well as in our regular push notifications,” said Farooq Adam, Co-founder, Fynd.
