Fashion for Good, a global initiative to make fashion good, will soon be opening gates to Fashion for Good Experience in Amsterdam, Netherlands. The ‘experience’ will be an interactive technology-driven museum highlighting upon sustainable and circular fashion and innovation.
The museum will target visitors’ hearts and minds by taking them through a digital tour that will include stories behind the clothes and how an individual can change the ecosystem at small and international level. It will also be throwing light upon sustainable actions that can be taken.
Designed to show the two sides of fashion, visitors will be urged not to unsee the hurtful impacts of fashion and instead actively participate to make fashion good. One such example is the use of RFID-enabled bracelet.
These bracelets can be used to collect actions and badges. It can also be turned into a personalised digital Good Fashion Action Plan for visitors to take home. The badges are an epitome to encourage visitors to commit to bring change and positivity in fashion on personal level.
The major attract at the museum will be the Innovation Lounge, an abode of stories of 50 amazing innovators who are about to disrupt the fashion industry. Visitors will find answers to questions like How is biodegradable glitter made? Can a dress be made from mushroom roots? How can blockchain technology make the garment production process more transparent?at the lounge.
To satiate ‘fashion hunger’, a concept store dubbed ‘The Good Shop’ will also be at the museum where a curated capsule collection will be showcased every three months. Collections of brands, whether international or up-and-coming, will be unveiled. These lines will unbox the innovations describing the true meaning of sustainable fashion and how it could align with aesthetics as well as the prices.
The first collection dubbed “Splash: Rethinking the Role of Water in Fashion” will features innovations from adidas x Parley, Kings of Indigo, ECOALF, Insane in the Rain, Karün and Miss Bay.
Not only this, the ‘Design Studio’ offers visitors to design their own Cradle to Cradle Certified™ GOLD T-shirt and print it on demand. It will also feature live projections and digital design technology. Visitors can also strike a pose in the Good GIF booth and send it to a visually-striking Impact Cascade installation to demonstrate their commitment.
