Dickies® – a workwear and apparel brand owned by VF Corporation – has reported an increase of 94 per cent in its conversion rate since the implementation of 3DLOOK’s size and fit recommendations on Alibaba Group’s Tmall global platform in China in May ’21.
3DLOOK’s technology claims to be driving up satisfaction rates and Net Promoter Score (NPS), while providing a significant boost to a number of the Dickies’ KPIs.
According to market research conducted by consulting firm Bain for Dickies, 87 per cent of all surveyed customers report the tool has improved the shopping experience and would like to see the size and fit recommendations added to more products.
The study also found that 94 per cent of surveyed consumers rate sizing as the key barrier to purchasing garments online, reiterating the need for innovative solutions to measure online customers and match them with well-fitting garments remotely.
“Overall, the tool had made a positive impact on Dickies brand image and was perceived to be strong in delivering a young & innovative image and sense of style,” states the survey report.
Further, as claimed by 3DLOOK citing the survey report, Dickies was also able to reduce their customers’ reliance on support staff and improve the efficiency of the purchasing process, since 50 per cent of all support questions received are related to size.
Additionally, the brand used 3DLOOK’s solution as an opportunity to offer a unique, engaging customer experience to China’s young, digitally-savvy Gen Z shoppers, who make up the majority of Tmall’s active consumers.
“Personalisation matters more than ever and we know that modern, digital consumers expect shopping experiences that cater to their individual needs,” commented Whitney Cathcart, Co-founder and Chief Strategy Officer at 3DLOOK.
Whitney concluded by saying, “With size selection being a big barrier to purchase, our fit solution for Dickies produced results that deliver to the demands of their shoppers.”
