The digital fashion house, Replicant, has collaborated with online developer, in3D, using the TRAI app to offer shoppers with an experience of sustainable virtual fitting rooms.
The aim is to create an interactive and personalised form of retail therapy, minimising the number of returns.
Over 35 next-generation cyber designers under Replicant will have access to the TRAI app, giving the retailers an opportunity to showcase garments to customers based on their body shapes and sizes. This shall simulate a physical shopping experience, helping customers visualise the clothes on their own bodies, before making the purchase.
London-based firm, ‘replicant.fashion’ was established in May 2020 as a multi-brand digital fashion marketplace, promoting values and opportunities of digital fashion in an open community.
The platform has undergone major collaborations with leading brands to put light onto the concept of digital fashion from the B2C perspective, providing customers with open access to digital garment try-ons.
in3D, based out of California, is a deep tech application that replicates people into photorealistic 3D models, using 3D scanning technology. The company provides access to realistic personal avatars for AR/VR, GameDev, fitness applications and fashion e-commerce.
Regina Turbina, founder of Replicant, created the first digital collection for the brand, Puma. She commented on the collaboration and said, “It is exciting to team up with in3D where digital clothing allows consumers to live out their fast fashion fantasies within an environment that is much more sustainable given the traditional industry’s existence of overproduction and over-consumption.”
Dmitry Ulyanov, CEO and founder at in3D, added, “We are thrilled to partner with Replicant and align ourselves with a platform that is at the forefront of tech and digital innovation within the fashion industry.”
Mobile phones allow customers to scan themselves, visualising them into a 360-degree 3D avatar that appears in the virtual fitting room. Users can then browse and ‘try-on’ the digital fashion garments, offered by Replicant, and save screenshots on their device.
Chosen images can be uploaded and shared on social media platforms.
Ulyanov explains this partnership eases navigation through digital new collections and allows shoppers to visualise the garments on themselves before purchasing. They can also share the images with their peers to seek valued opinions, contributing to lesser returns.
Visit the digital fitting room using the link below.
