ASOS Media Group has teamed with Rokt, an e-commerce technology company that employs machine learning and artificial intelligence to make transactions more relevant to each shopper, to give more personalised post-purchase incentives.
The collaboration will enhance ASOS Media Group’s broader retail media programme, which aims to provide customised content and offers to ASOS customers across 15 different international markets, including the UK, Europe, North America, and Australia.
By ensuring that offers are extremely relevant to each consumer in order to increase customer engagement and brand loyalty, Rokt helps ASOS to unlock first-party data and develop individualised customer experiences.
“We’re thrilled to have ASOS onboard as our newest partner,” said Elizabeth Buchanan, Chief Commercial Officer of Rokt.
“Our customers expect and deserve a first-class online shopping experience. By leveraging Rokt’s technology, ASOS will now be able to personalise their journey even more after completing a purchase,” added Elton Ollerhead, Director, ASOS Media Group.
As a result of their collaboration, Rokt and ASOS will be able to provide users with relevant “non-endemic” offers (i.e., offers from businesses other than ASOS). The quick-to-launch option, which is already being used by numerous other significant e-commerce firms, will also give flexibility to boost user engagement through loyalty and lifetime-value campaigns.
