British fashion retailer AllSaints is deploying NewStore’s mobile point-of-sale solution across 200+ global stores, aiming to streamline operations and enhance their direct-to-consumer mobile app experience. This initiative aligns with AllSaints’ strategy to expedite digital transformation and deliver a seamless, premium shopping venture across all channels. It’s their latest collaboration with NewStore, an omnichannel retail platform based out of New York.
James Reid, Chief Innovation Officer at AllSaints, highlighted their objective to craft effortless customer journeys. To achieve this, they sought a versatile unified platform empowering retail innovation and adaptation. While initially partnering with NewStore for their consumer app, they’re now expanding this collaboration to enhance the overall customer experience and future-proof their tech strategy. With NewStore’s mobile point-of-sale solution, AllSaints anticipates benefits like improved associate mobility, streamlined checkout, and empowering stylists to engage with customers anywhere in the store. This platform will seamlessly integrate with other components of AllSaints’ retail tech stack, providing real-time critical data access to store associates. This translates to more personalized in-store interactions, boosting loyalty and sales.
Stephan Schambach, Founder and CEO at NewStore, expressed satisfaction with this extended partnership, emphasizing AllSaints’ dedication to a holistic omnichannel approach. The integrated mobile POS and consumer app will enable a unified shopping experience across all touchpoints. The NewStore Omnichannel Platform, available in 55 countries, stands as the sole retail solution service encompassing POS, OMS, inventory, and fully integrated native consumer apps.
AllSaints’ app, built on NewStore Consumer App solution and accessible on iOS and Android, offers customers a premium mobile shopping journey through its interactive and intuitive UX. Launched in March 2023, the app has garnered over 75,000 downloads and 8,000+ reviews and a decent rating. The revamped app has swiftly become a profit driver, significantly contributing to the brand’s total e-commerce revenue and more than doubling the original AllSaints app’s performance.
