Alibaba International Digital Commerce Group has launched Fashion Reels, the newest feature of its AI-powered design tool PicCopilot, to change the way fashion retailers present products online. The software turns plain product images into engaging, hyper-realistic try-on videos—providing a compelling alternative to expensive and time-consuming conventional shoots.
Drawing on Alibaba’s cutting-edge AI technology, Fashion Reels mimics the way clothes move and fit across a range of body types, picking up rich details and perfectly aligning with the human body. The end result: exciting visuals beyond the limits of traditional model photography or amateur animations.
Tailored specifically to assist small and medium-sized fashion companies, the software allows brands to produce high-quality, engaging content for a fraction of the cost of traditional production. Alibaba claims that internal testing demonstrates that AI-created try-on videos can boost conversion rates by over 150% above static images, with early adopters also saving money on content creation.
By combining speed, affordability, and realism, Fashion Reels represents a significant breakthrough in AI-driven retail innovation—offering fashion retailers of all scales an innovative means of bringing their offerings to life.
